Iran Travel Agency

Iran Tourism Ministry Homes In on 30 States to Attract Visitors

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Iran Tourism

Iran’s Ministry of Cultural Heritage, Handicrafts and Tourism has identified 30 target countries (out of 84 under study) to attract tourists.
The political ties with the target countries, their per capital income and purchasing power, the number and expenditure of outbound tourists. Facilities in the source countries, the number of incoming tourists and direct flights, trade between Iran and the source countries. Number of Iranian expatriates in those countries, the political, security and social status of the source countries. And their population were some of the indices considered by this study.

The 4 group categorized in 30 countries:

– China, Iraq, Azerbaijan, Turkey and Oman are placed in the first group that enjoys top priority.
– The second group includes Afghanistan, India, Pakistan, Russia and Armenia.
– The third group comprises Germany, Italy, France, Qatar, Kuwait, Japan, South Korea, Spain, Kazakhstan and the UAE. While the last group includes the UK, Switzerland, Sweden, Austria, Malaysia, the Netherlands, Georgia, Belgium, Denmark and Lebanon.

Iran's tourism market variety:

After selecting the target countries, the Tourism Ministry’s Marketing and Advertisement Bureau plans to supply products. And services to tourists from these source countries based on their needs and tastes. The aim is to add variety to Iran’s tourism market currently focused on the country’s historical and cultural attractions. 
Some tourists from these countries demand services and products other than cultural and historical ones. They travel for pilgrimage, health or trade purposes. Some pursue agro tourism and literary tourism while others prefer nature-trekking services and products.

Growth in Inbound Tourists:

According to the Ministry of Cultural Heritage, Handicrafts and Tourism, a total of 5,890,952 tourists visited Iran during the first seven months of the current Iranian year (March 21-Oct. 22) to register a 24% growth compared with the same period of last year.

Although rising tensions between Washington and Tehran are hitting visitor numbers, especially from Europe, the increasing number of religious and medical tourists is making up for the loss.

Iran has been ranked first worldwide in terms of price competitiveness in the World Economic Forum’s “The Travel and Tourism Competitiveness Report 2019” with a score of 6.7. Scores range from 1 to 7 where 1 means worst and 7 means best.

Iran hosted more than 7.29 million foreign tourists in 2018, about 50% more compared to the year before, according to the United Nations’ World Tourism Organizations.

The country had a 2.1% share from global tourist arrivals and more than 22% in South Asia last year. A total of more than 4.86 foreign tourists visited Iran in 2017, 1.5% less compared to the year before.

An earlier report by World Travel & Tourism Council indicates that Iraq was the main source of tourism for Iran last year as Iraqis constituted 24% of all inbound visitors. Other major sources were Azerbaijan (17%), Turkey (8%), Pakistan (4%) and Bahrain (2%). The remaining 46% came from other countries.

About 7.8 million tourists traveled to Iran in the last Iranian year that ended March 20 to register a 52.5% growth compared with preceding year.

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